Apple plans to lower iPhone price in specific countries

iPhone XS Max and iPhone XS

Apple CEO Tim Cook says that the tech giant plans to lower iPhone pricing in specific regions, according to a recent interview with Reuters.

To be articulate, Cook doesn't go into specifics. As a result, it'due south unknown if the cost of the iPhone XS, iPhone XS Max and iPhone XR volition be adjusted in the Canadian market. That said, dorsum in early on January, Apple revealed that the company experienced record iPhone activations in the U.S. and Canada on Christmas Day.

"When you expect at foreign currencies and and then particularly those markets that weakened over the last year those [iPhone cost] increases were evidently more," said Melt in an interview with Reuters.

"And so every bit we've gotten into January and assessed the macroeconomic condition in some of those markets we've decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas."

Apple's Q1 2019 financial results reveal that the company'due south overall acquirement roughshod to $84.3 billion USD ($111 billion CAD), a turn down of roughly five percent when compared to the same period last yr where the company pulled in $88.3 billion USD ($117 billion CAD).

Regarding iPhone sales, Apple earned $52 billion USD ($69 million CAD) in acquirement in Q1 2019 compared to $61.1 billion ($81 billion CAD) in Q1 2018.

Given that the iPhone XS starts at $1,379 CAD and the iPhone XS Max is priced at $1,519 CAD, compared to $999 USD and $1,099 USD respectively, at that place's certainly room for an iPhone price cut in Canada.

Even the entry-level iPhone XR, on the other hand, starts at $1,029 CAD, with the U.South. toll coming in at $749 USD.

Source: Reuters